Leaders in a business have the responsibility to create future growth. Which typically involves incremental improvements to transform results. What is our roadmap to success? How will we prioritize our focus areas?
Strategic planning begins by assessing both internal and external factors:
- What is the root of our success? Where are we unique? What is our competitive advantage?
- What core values drive the culture of our organization?
- What is our position compared to our competitors?
- What trends could impact our future? Where is our potential? Could new entrants, or substitutes to our product/service threaten our future?
- Are we leveraging our strengths?
- Where do we have blind spots? What are the roadblocks to growth and change?
- Where could we improve? Are we effectively using our resources?
- Where could we invest? Where should we shed unproductive assets? Where do we scale back?
- How do we measure success?